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News
& Events - Press Releases
October 14, 2003 CPqD Introduces
Business Intelligence Solution
Enables Providers to Extract a Wealth of Information about Their
Customers from Multiple Operational and Transactional Systems
(San Jose, CA) –
CPqD Telecom & IT Solutions today announced the
availability of a new Business Intelligence (BI) solution, CPqD Business
Intelligence, which was developed in partnership with IBM Brazil to enable
providers to efficiently access and utilize information from their
operational and transactional systems.
Traditional methods of extracting
business-critical data from multiple disparate systems are time-consuming
and require handling complex spreadsheets.
By employing CPqD Business Intelligence, providers use the
‘extract, transform and load’ (ETL) process to populate data warehouses
and data marts, saving valuable time in consolidating information from
multiple operational sources. Pre-defined, customizable reports and key
performance indicators (KPIs) provide the specific performance measures to
help service providers make well-informed decisions.
The CPqD Business Intelligence solution includes a
set of dimensional models that support the construction of OnLine Analytical
Processing (OLAP) cubes, which are used to develop the industry-specific key
performance indicators that include information from products and services,
billing, collections, traffic, service orders, trouble tickets and more.
The data is then summarized in multidimensional views and hierarchies
and can be used to understand how various KPIs influence each other.
“CPqD Business Intelligence brings together
mission-critical data from multiple business units to enable providers to
make intelligent decisions about their service offerings, marketing
campaigns and network requirements,” said Torsten Bojlesen, general
manager and chief operating officer for CPqD Telecom & IT Solutions.
“CPqD has the telecom experience and know-how to support service providers
in defining key performance indicators and identifying business-critical
requirements.”
CPqD Business Intelligence helps providers
determine which of their customers are the most profitable, what products
and services these customers are attracted to, and whether they are being
effectively targeted by the providers’ marketing campaigns.
By quickly and accurately identifying Customer Value Scores,
providers can develop and roll out more effective marketing campaigns, take
timely corrective action if necessary and ultimately increase profit
margins.
About CPqD Telecom & IT Solutions
CPqD Telecom & IT Solutions specializes in business and operations support
system (BSS/OSS) products and services backed by more than 25 years of
research, development, and expertise. The company offers small- to mid-sized
telecommunications companies a wide variety of quality products and
integrated support services, including billing, customer care, and order and
transactions management. CPqD Telecom & IT Solutions, which is headquartered
in Fort Lauderdale, Florida, is a division of CPqD, a leading global technology
services provider to the telecommunications industry, founded and
headquartered in Brazil. Additional information is available at
www.cpqdusa.com.
For more
information:
Francisco Lopes, Technical Director
954-332-3695
business@cpqdusa.com
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